Naina Jain is an attempt to bring to you the classical touch innate in the very roots of our civilization. Capturing the colours that form the soul of a nation with diverse cultures, it seeks to showcase traditional attire in a unique manner which makes it accessible to the modern day consumer. The brand's USP lies in fine hand done Bandhani perfected over generations by master craftsmen from the arid deserts of Kutch, Gujarat.
The labels creations are handcrafted, timeless ethnic and bridal wear pieces, giving the age-old bandhani craftsmanship, a modern twist- guided by a mix of classic luxury and urban chic fused with paradoxical textiles and shapes.
Naina has experimented with various techniques of tie and dye to create ensembles that are unique and timeless. Her garments are elegantly created with pride and passion as reflected in the fine craftsmanship of intricate embroideries, patchwork and applique.
The designer encompasses the very best of Indian tradition, culture and art, with craft amalgamations like Paithani, Kota forms of weaving and various hand embroideries like zardozi, gotta patti and chikankari.
